From the heart of the Swiss Alps

Born and bred in Switzerland, Cervo Rosso captures the bygone era of European cycling by combining the beautiful heritage of the sport with the most technically advanced fabrics and styling available. The end result being performance cycling wear at it’s very best.

What you wear on your bike matters to us

At Cervo Rosso our passion is road cycling. Every Cervo Rosso product is put into the hands of professional riders past and present, where performance and durability are tested to the limit. Additionally styling and design input are provided by those who share an intimate passion for cycling and understand the individual statement performance cycling wear can make.


At Cervo Rosso we source the finest technical and functional fabrics available. Our manufacturing is focused in Italy which is a deliberate choice to ensure we maintain the highest possible standards of manufacturing expertise and technical know how specific to the functional requirement of each of our products. We believe in our cycling collection to the extent that we remain the only performance oriented apparel label with a 60 Day Satisfaction Guarantee.


At a Cervo Rosso sharing the passion we have for cycling and connecting our worldwide customers is what drives us to develop, produce and provide premium cycling apparel of the highest standards possible. As a customer you now belong to the Cervo Rosso Worldwide Community. Find a CR rider indicated by the red dots on the map. Use our blog and social media outlets to meet, share and organise events & rides.